I just lived out a dream.
All my life, I've loved cars and more recently, I began to love writing. This past Tuesday, I was given the opportunity by Toyota Canada to participate in the unveiling of the 2009 Toyota Corolla.
I heard about the event through the usual chain of Command. The Formula SAE team had a meeting talking about their car and news of the Toyota event cropped up. I then asked the supervising professor about the details. Toyota would be unveiling the 2009 Toyota Corolla in our very own CARE building on campus, bringing along five Corolla's to test drive. In addition, they would be making a donation of one prototype Corolla to the University. Knowing that this was a very rare event on campus, I had to attend.
They actually suggested that us Engineering students should stay clear of the CARE building to avoid any complications. Fair enough, but I had to be there. The only way was to show up as part of the press...
Having already written an article for the University Lance newspaper, I had a step up. I approached their office, flogged the news tip and offered my services. They're quite a great group of editors and were quite keen on covering the event. A short talk with the Editor in chief and the deal was done. Show time!
Tuesday came by quicker than usual but there was a few snags. The day before, my Matrix's tire had been slashed and so it would stay home on Tuesday. Thanks to my friend, I was able to hitch a ride early in the morning, but it seemed it wasn't early enough. Snow had fallen heavily over night, covering all the roads and pulling traffic to a crawl.
The commute took about 45 minutes compared to the usual 15. It was quite an entertaining ride though because I was in an old 1991 Honda Civic. It actually didn't come with wing mirrors and they had to buy the driver's side mirror from the junk yard. That wasn't it though. In the winter they had to transform the car into a sauna to prevent the windows from fogging up. It was so hot inside that when you rolled down the window to get some fresh air, the cold outside air would warm itself into a summer breeze. I was quite used to old cars, having a 1991 Toyota Previa for 10 years, before being replaced by our Matrix. I was definitely looking forward to checking out some brand new Corolla's.
I arrived at the CARE building slightly worried, but excited as well. I was kindly directed to the meeting room where the press conference had already started. No worries though, I introduced myself as a writer for the University Newspaper and the extremely friendly Toyota PR ladies did all they could to accommodate me.
I was whisked into the room and took a seat by the side. It was really neat because in attendance was the Chief Executive Engineer and the Chief Engineer of Toyota. We were introduced to all the new features of the Corolla and taken through their whole Marketing plan as well.
Toyota sold 37 Million Corollas worldwide since they started production. The 1,000,000th Canadian Corolla will be made in February 2008. Many Corolla buyers who owned a Corolla previously had them handed down from their parents. Also, the Corolla is usually their first experience of owning a Toyota. As their buying power increases, so do their choices of cars, moving up to the Camry, then on to the upper Lexus Division.
Questions just kept flowing into my head. What would you ask the Chief Engineer of Toyota if given the chance? I tried to stay as professional as possible and I think I pulled it off. Inside though..can you believe that I was talking to the Chief Engineer of Toyota!? I was itching to ask questions about prototypes and new models...
In between the end of press conference and the start of the donation ceremony, I was able to ask the Chief Engineer about some personal questions I had about the prototype JDM Toyota Trueno AE86. Sadly though, he didn't know much about the car other than it was only a prototype at the Tokyo Auto Salon. Then again, there's lots of cars that they still keep wrapped up in black vinyl.
While we were waiting for the ceremony to begin, I took the opportunity to introduce myself to a bunch of fellow journalists. I was actually quite surprised that most of them were freelancers working for multiple agencies. It was neat to be able to talk to them because never before have I been able to talk to automotive journalists. I met people from Driving Television, the Windsor Star, Performance Auto Sound, and a few others. They were all very friendly and willing to share their own views on how they came to auto journalism.
It's not an easy job from what I hear. There's lots of traveling and now that the internet is so big, deadlines are tighter than ever, forcing everyone to work harder while earning less. Nonetheless, it didn't deterred me at all from my dream of writing about cars for a living. I just don't think there are many things that can beat driving around in the newest cars and writing about the whole experience.
After introducing myself to a bunch of people it was neat to have the CBC approach me to get a question or two. Guess who appeared on the news at six?
During the donation ceremony, a very interesting item cropped up. Instead of donating a 2009 Corolla to the university, Toyota announced that it would also be donating a Matrix as well. The Chief engineer thought it was odd we only got a Corolla and thus with the approval of the Toyota President, paired it with a 2009 Matrix. I couldn't believe it when he said it. I mean, having a new car donated to your University is like getting free tuition.
Being in the midst of everything was a very cool feeling, but there was one thing missing. I wanted to drive the car. I arrived there knowing I had a slim chance of getting in a car because most of these events are planned weeks in advance and I only showed up on the day of. Once again, Toyota PR bent over backwards and found me an empty seat beside an editor for the Windsor Star.
"We have an empty seat available for you. Would you like to try out the car?"
You don't even have to ask me. Sign me up!
The driving route snaked across Windsor from the CARE building on campus to Fort Malden and ending at the Caboto Club for lunch. Along the way, we encountered stop and go traffic and highway driving. Being a current owner of a 2005 Toyota Matrix, I was very interested to know how it stacked up.
Sitting in the back seat was a friendly man from Toyota willing to answer any questions that we might have. Upon placing my bags in the car, I asked my partner what his driving style would be like so I would know how securely I needed to buckle in my laptop. He said he was going to take it easy. Understandable since I'm sure he wouldn't want to be the first journalist to turn a new corolla into scrap metal.
We were given the upper range LE model. It had wood trim and all the materials felt extremely well built. Also apparent were features that you would only think of after downing a few cans of red bull. The handles to the glovebox were placed closer to the driver and an auxiliary audio input jack for your iPod graced the center console even including a cubby to store your digital tunes.
With light colours and clean lines flowing from the dash into the doors, the car reflects the pleasant nature of its interior. There's nothing in here that I can fault. Toyota says that they lifted a few details from their Lexus division and put it into the Corolla. They should really call this the 'Lexus Corolla'.
The smart key is so simple to use that even a monkey could use it, while eating a banana. While walking to the car with the remote in your pocket, the doors will unlock. As you sit down in your seat, you don't even need to pull the key out. Just press the start button and the engine comes to life. I can already see all the monkeys in this world rejoicing.
I hadn't even driven the car and I was already thoroughly impressed. On the road, it was even better. Road noise was well damped and the ride felt luxurious. Was I sitting in a Lexus?
The car drove smoothly and accelerated quickly courtesy of an all new 5-speed transmission and an improved 138 hp, 1.8L engine. Fuel economy actually improves compared to the last model's 1.8L engine. They must have figured out how to make the engine run on air.
One aspect of the engine I wanted to know was how it Idled. My Matrix's idle is slightly rough and I've heard its not just my car. I am happy to report that the new Corolla has no such problems, tested at an unannounced railway crossing.
A driver change and Dynamics test was arranged at a parking lot in Mic Mac park. It was my turn to drive the car. Sitting in the drivers seat for the first time was extremely satisfying. The driving position is perfect and the steering wheel will also tilt and telescope to your preference. I was guided to the start by a professional race driver bundled up in a thick winter jacket. It must've been cold but I wouldn't know thanks to the automatic climate control that kept the temperature at a serene 24 degrees. The course was laid out using cones, taking us through the slalom, followed by a sweeping left hander and ending in a braking zone.
The fact was, I had never navigated a cone course except on the Playstation. It felt oddly familiar yet, not. Just the same way you're walking down the street and see something that you're pretty sure you encountered in your dream. Déjà vu? Sadly, the parking lot was covered in snow and the car wouldn't turn even if Jarno Trulli at the wheel. I tried my best to go through as fast as possible, noting that it probably wasn't possible if I didn't have snow tires equipped. I chucked it into turns but got nothing but a near miss with Mr. Orange Cone.
My route was a straight forward task from Mic Mac park to Fort malden. The first impression while driving the car was how the wheel in my hands felt. This would be the second time I tried a car with electric power steering. It may sound scary like you're not directly connected to the road, but its essentially no more dangerous than drive by wire. By pulling power from a separate motor, there's no need to sap power from the engine and thus increases fuel economy. Something did feel slightly odd though. When you're moving the wheel slightly off of centre, there's a feeling like you're turning a magnet. I prefer the steering to have a more mechanical feel if you ask me. Its certainly nothing that detracts from the car and when you're taking it through corners, it weights up nicely so I have no problems with it. As I was commenting on the wieight of the steering wheel mid-corner: "this wheel feels pretty heavy in corners".
Toyota PR while clutching the door handle: "If you went at a slower speed, the steering would lighten up."
He also promptly stated that Toyota Canada was not responsible for any Tickets or infractions that we might pick up on the drive. I think it was a discrete way to tell me to slow down, but I'm not so sure.
The engine reacted well to quick movements of my right Timberland. Passing a truck on the highway was no problem at all. The gearbox just dropped down a gear and went along with its business. It was sure footed and felt confident on the road. Body roll was well controlled and it felt so good in the corners I really wanted to see what it could do. It was quite comparable to my Matrix which handles like a gocart through quick corners. Give me some summer tires and a dry road thank you very much.
A Royal Soldier greeted us into Fort Malden for some coffee and a tour of the place. During this time, I was able to strike up a casual conversation with the Chief Engineer. This was the guy that oversees most of the things that go on in Toyota and I was right there talking about what he thought of Windsor weather. Unreal!
Once everyone had arrived, they gave us a demonstration of how to fire a musket. Because Muskets were so inaccurate, the chance of hitting someone was slim, hence the long straight firing lines to hope that your shot would actually count. In addition, they would wear their brightly coloured coats to prevent friendly fire in the midst of all the smoke pouring out from the gun. As the guide put it, "If you dress with all the camouflage, with some weeds sticking out of your hair, in the midst of battle they'll wonder why that bush just fired at you."
As I walked back to the car, I took some time to check out the sheetmetal. From my eyes, it looks pretty darn good. The front has details from Camry but nicely scaled to fit the Corolla. This isn't one of those cars that looks ugly at first sight, taking a while to get used to. Its pleasing to anyone and the more I looked at it, the more I liked it. It exudes sportiness and excitement without even moving.
The final ride back to the Caboto club was one to remember. We had been given a base Corolla CE manual. Sitting in the back seat answering our questions was none other than the Executive Chief Engineer of Toyota! While waiting for my turn to pilot the car I asked him as many questions as I could. How he liked Windsor and what countries he's travelled to. One surprising tidbit of info was that his personal car is a Toyota Corolla station wagon. But I guess you don't need anything better if your company provides you with any car you'd ever want. I got so engrossed in the conversation I forgot I was supposed to navigate. No problem though, a quick U-turn later and we were back on track.
Now it was my turn to drive the car. This would probably be my fifth time driving a manual car and I certainly didn't want to stall it coming out of the parking lot with the Chief engineer of Toyota in the back seat. I started the car up, put it into reverse and...stall. *quiet in the car*
'Did I stall?' I asked.
Yup. It turns out I forgot to release the handbrake, a beginners mistake. It was okay though, my partner had stalled the car also so I just had to stall it less times than he did. Not wanting to stall again, I reversed the car slowly, then gunned it coming out of the parking lot. It must have gotten their attention because I spun the tires all the way into second gear.
For the Toyota people reading this...sorry!
I must commend the transmission. Having so little experience in a manual car, I was pleasantly surprised to find the clutch take up to be easy to find. It was also light and the shifter slid into gear very easily. Its a great car to start driving a manual. Being a Toyota, it will also take the inevitable abuse that comes with the learning curve.

It was great fun, snicking through the gears, giving it a bit more revs than I needed in a few places, but that just got the heart running. By the end, I had gotten much smoother, no longer jerking my passengers. I hope that my driving came off as bit rusty rather than inexperienced.
The day came to an eventful end with lunch in the Caboto club. It was nice to be able to sit down and chat with everyone about the car and their careers.
My dream day was almost over, only to be given one last surprise. As I was walking out, the parking lot was filled with Toyota and Lexus, trucks and SUV's all idling waiting for the journalists to get a hold of. I walked out with a huge smile on my face. This was unbelievably amazing. It was the Autoshow right on my doorstep!
As a student, this was a once in a lifetime oppurtunity. I must again thank Toyota Canada for giving me the opportunity to test drive their new 2009 Toyota Corolla. Now if you excuse me, I'm going to start researching on how to fit the 2.4L engine into my 4WD Matrix...